TREND ANALYSIS
ON THE PULSE OF EVER-CHANGING TRENDS AND SHIFTING INTERNATIONAL MARKETS, COMBINING A GLOBAL VISION, LOCAL INSIGHT AND A THOROUGH UNDERSTANDING OF THE CULTURAL LANDSCAPE.
PRODUCT STRATEGY
INCORPORATING TRENDS AND MARKET INFORMATION WITH A THOROUGH ANALYSIS OF THE HISTORY AND DNA OF THE PRINCIPAL STAKEHOLDER TO GENERATE A RELEVANT AND APPROPRIATE PRODUCT DEVELOPMENT PROGRAM FOR THEM.
DESIGN DIRECTION
ABILITY TO CLEARLY COMMUNICATE PRODUCT STRATEGY TO SUPPLY CHAIN PARTNERS AND TEAM MEMBERS CREATING A BUZZ OF ENTHUSIASM TO STIMULATE INVENTIVE R+D, USING LATEST TECHNOLOGICAL ADVANCES.
COLOR
USING SOPHISTICATED AND PRECISE COLOR SKILLS AND APPRECIATION IN ORDER TO MATCH DEMANDS OF MARKETS IN A FRESH AND INNOVATIVE WAY. CREATING A CROSS DIVISIONAL COHESION TO THE COLOR PALETTE OF THE ENTIRE PRODUCT OFFER.
EDITING AND MERCHANDISING
FOLLOWING THE CREATION OF NEW PROTOTYPE PRODUCT, APPLYING AN INCISIVE AND LUCID EDITING PROCESS TO PRODUCE MAXIMUM READABILITY IN THE FINAL PRODUCT OFFER TO THE MARKET.
JAMES WELSTEAD 